BRAND: CCLA PROJECT: Branding / Advertising ROLE: ACD/Copy AGENCY: Collier Simon
The Story
When CCLA came to us to create an umbrella brand for all 19 community colleges across Los Angeles County, we created a plan to change preconceived notions of community college.
To achieve this, we created a fresh new look and feel with bold copy highlighting students, faculty and programs. We wanted something that would be relatable to students in LA County but also feel inherently collegiate.
