We created a motivational campaign incentivizing Gen Z and millennials around the energizing benefits of enjoying "a nutritional protein" like tuna - anytime and anywhere.

StarKist Tuna Pouches are convenient - and there is no draining - so you can throw it into a briefcase or backpack. They are versatile and that appeals to a more youthful mindset. You just tear, eat and go.

Tapping into the truth that Tuna never stop moving so they can receive oxygen from the water,  we created a rallying cry that millennials can get behind.

We then drove awareness of StarKist Pouches by incentivizing consumers to Keep Moving via well placed branded social, media, influencer and experiential content. All of which led to a dedicated webpage where people were encouraged to get involved in local events, non-profits enjoy influencer content, recipes and lists of events in local communities to get involved in. 

Don't Just Follow Us. Keep Moving. 

All of which led to a dedicated webpage where people were encouraged to get involved in local events, non-profits enjoy influencer content, recipes and lists of events in local communities to get involved in.