BLOG POSTS: SWAGANIGANS

Swagbucks needed to direct more traffic to its blog. So I created a weekly word game called SWAGANIGANS which not only boosted blog traffic/participation by 210%, but also increased traffic to other Swagbucks channels as well as partner sites. As a …

Swagbucks needed to direct more traffic to its blog. So I created a weekly word game called SWAGANIGANS which not only boosted blog traffic/participation by 210%, but also increased traffic to other Swagbucks channels as well as partner sites. As a result, this contest ended up becoming a new source of revenue for the sales team.

I also designed the blog post header.

Hosted by "The Swagadore" (affectionally named by Swagbucks users), the game involved challenges like:

1. Coin a phrase that generates zero results on Swagbucks search engine

2. Take the titles of any two books on BarnesandNoble.com and mash them together into one title. Tell us what that title is about.

etc...

Entries were submitted as blog comments to which The Swaggadore would often respond. 

This satirical series contributed to a 15% increase in overall member retention and revved member blog engagement by 70%. 

Click HERE to view the series.

BLOG POST: 10 Reasons to Keep Your Beard Post-Movember

This blog post was written for Layrite Men's Grooming in conjunction with their Movember Beard Oil promotion. I also took many of the pictures. 

After growing his beard all Movember, the only man in town still with a beard went to his Barber.The man told his Barber that as far as he was concerned, he was happy to keep his beard. However, since he was under much pressure from family and frien…

After growing his beard all Movember, the only man in town still with a beard went to his Barber.

The man told his Barber that as far as he was concerned, he was happy to keep his beard. However, since he was under much pressure from family and friends to cut it, he wanted advice on how to respond to them.

His Barber expounded on the health and societal virtues of growing a full beard, and suggested that he explain them to those who questioned him.

“However, there is another reason to grow a beard,” his Barber added. “Plutarch tells of an ancient Laconian whose luxuriant white whiskers compelled everyone's attention.‘Why the long, white whiskers?’ he asked. His reply was: ‘because the continuous sight of my white beard inspires me to do nothing unworthy of it.’ So you see,” the barber explained, “Sometimes a man could be in a store, and pick up something inappropriate. When he remembers his beard, he will feel embarrassed, and immediately put it down.”

The man almost fainted. He later related, “That situation exactly happened to me a few weeks ago...”

In case you need some more reasons, here are 10 reasons to keep your beard.

Click HERE  to read the rest of the article...